I work for a women's studies journal, and my fellow book review editors and I had the following conversation earlier today, after being asked to order a particular book that was supposedly published by Cornell UP:

Me: It looks like that book on oneiric transport isn't from Cornell. Let me see if I can find who publishes it.
BRE #2: OK.
Me: You know, it looks like no one has published it. I've searched amazon.com, powells.com, and several different major library catalogs.
BRE #3: What does "oneiric" mean, exactly?
BRE #2: Doesn't it have something to do with.... oh. Never mind.
Me: What?
BRE #2: I was thinking "onanistic."
[laughs all around]
Me: Well, we wouldn't be ordering a book like that. Books on onanistic transport belong in self help.